For more information about the cradle to cradle products inovation institute and a list of the full program criteria, visit. Check out puma s video about their brand new c2c certified collection. Study looks at business benefits from cradle to cradle certification. See all 2 formats and editions hide other formats and editions. Soulsmith cradle book 2 kindle edition by wight, will. At the cradle you will find a legacy of excellence, decades of experience, and a reputation for quality education that helps to inform adoption decisions. Hollywood star brad pitt promoted braungarts book cradle to cradle. Remaking the way we make things, by william mcdonough and michael braungart, offers an alternative to the linear cradletograve industrial model of extract, manufacture, use, and dispose of. Puma for instance, has developed a biodegradable trainer called the incycle basket pdf which holds cradle to cradle basic certification. From cradle to cradle refers to the ideal of an end to waste.
Feel free to advertise all things cycling, be it adventure or social rides. Remaking the way we make things is a 2002 nonfiction book by german chemist michael braungart and u. Adoption learning partners offers an array of interactive, elearning courses that will increase each participants understanding of the joys and challenges of adoption. Companies including aveda, ecover, puma and shaw industries have cut costs, improved product value, developed new revenue streams and avoided risks using the cradle to cradle certified product standard, according to a report impacts of the cradle to cradle certified products program, released by the cradle to cradle products innovation institute and environmental research and data. The ideas in the book cradle to cradle are quite simple, but truly change the way one thinks about human design. Cradle to cradle is a essentially book of questions, and a calling for people to not only rethink the way we make things, but to rethink the way we perceive ourselves as pitted against the natural world, rather than working with the natural world. Praise for cradle to cradle environmentalists too rarely apply the ecological wisdom of life to our problems.
Pumas cradle to cradle certifiedcm basic incycle products represent a tremendous step forward in reducing our environmental footprint and. The shoe, the incycle basket, is around 35% better for the environment than its suede equivalent. The textiles used in the incycle backpack and legendary puma track jacket are designed to be returned to industry for perpetual recyclability through pumas bring me back program. The multinational producer of athletics and casual foot and sportswear, puma, created the incycle collection. William mcdonough and michael braungart cowrote this design manifesto in 2002. Follow two incycle products as they transform through these clever processes the technical cycle and the biological cycle. Incycle is available in puma stores worldwide starting this month the industrys first closedloop clothing line includes clothes, footwear and accessories all cradle to cradle certified. See more ideas about biodegradable products, puma, track jackets. All products of the puma incycle collection are cradletocradle basic certified cm, being the first collection of footwear, apparel and accessories to carry this certification. Were proud that gdiapers disposable inserts are the only baby product to be cradle to cradle certified cm silver.
The two men actually published a whole book talking about it. Asking how a cherry tree would design an energy efficient building is only one of the creative practices that mcdonough and braungart spread, like a field of wild flowers, before their readers. Traditional recycling is flawed instead, we need to change the way we design things. But as this provocative, visionary book argues, this approach perpetuates a oneway, cradle to grave manufacturing model that dates to the industrial revolution and casts off as. Puma steps up game with cradle to cradle certification. Its central and ever more influential premise is what you might call planned nonobsolescence. Products in the puma incycle collection are cradle to cradle certified. From 1994 to 1999 he served as dean of the school of architecture at the university of virginia. All things manufactured should be designed from the outset with the intention that they will eventually be recycled. A study of ten companies including puma and ecover. However, much more impressive is the cradle to cradle c2c philosophy. More information about this incycle collection can be found at. This is a cradle to cradle certified collection at the basic level. The aim of the cradletocradle design concept is to have an improved consumer quality for the user, pose no health risk for anyone who comes into contact with them and deliver both economic and ecological benefits.
It introduces the concept of cradletocradle where at the end of their useful life, products are not thrown away but become input for new products. Puma launches incycle, the brands first cradle to cradle. Jun 14, 2015 cradle to cradle remaking the way we make things a 2002 book by chemist, michael braungart and architect, william mcdonough. Our passion is to explore and share our beautiful cradle and. The incycle basket and basket tee biodegradable have been analyzed as part of pumas first product environmental profit and loss account published in october 2012 and the results speak for themselves, showing that these two products impacted the environment by a third less than their conventional. The most immediately impressive thing about cradle to cradle is the material itself. Read cradle to cradle remaking the way we make things by william mcdonough available from rakuten kobo. Puma incycle collection is cradle to cradle certifiedcm by the cradle to. In 1999 time magazine recognized him as a hero for the planet, stating that his utopianism is grounded in a unified. Cradletocradle design also referred to as 2cc2, c2c, cradle 2 cradle, or regenerative design is a biomimetic approach to the design of products and systems that models human industry on natures processes, where materials are viewed as nutrients circulating in healthy, safe metabolisms. Renowned as one of the foremost adoption agencies in the country, since opening in 1923 the cradle has helped place more than 15,000 children into permanent, loving homes. Puma launches biodegradable incycle collection biobased. See more ideas about design model, radical change and design. Puma is taking on the challenge of launching an entire line that is either biodegradable or recyclable and 100% cradletocradle basic certified cm.
Puma experiments with cradle to cradle design the earthbound. The book challenges cradle to grave thinking in that most production is destined for landfill. Cradle to cradle mentions the example of creating carpeting out of recycled plastic containers. The book presents ideas that rather than being green, we need to think of all components to be a resource and to consider properties of the materials involved. These products are designed so that their materials may either be composted as a biological nutrient or become recycled into the technical nutrient.
A manifesto for a radically different philosophy and practice of manufacture and environmentalism reduce, reuse, recycl. P puma launched the incycle collection this winter. To ensure product recovery is possible and optimised, puma. Pumas labor toward that certification will be on display with this months launch of incycle. Cradle to cradle certified cm is a certification mark licensed exclusively for the cradle to cradle products innovation institute. Perhaps pumas most significant product innovation was the compostable feature of the incycle sneakers. The pages of cradle to cradle are made of a plastic from which the ink can be easily washed and captured for reuse. On the surface, it would seem that eating your sneakers is not such a wonderful idea, but consider an alternative, courtesy of another company that tried to save the planet. Pumas cradle to cradle certified cm basic incycle products represent a tremendous step forward in reducing our environmental footprint and giving consumers a more sustainable product choice. Mcdonough this study guide consists of approximately 27 pages of chapter summaries, quotes, character analysis, themes, and more everything you need to sharpen your knowledge of cradle to cradle. To ensure product recovery is possible and optimised.
Study looks at business benefits from cradle to cradle. Global sportlifestyle company puma launches incycle, the brands first closedloop collection of footwear, apparel and accessories, all of which have earned the cradle to cradle certified cm. That changes this week with the news that puma are to launch a certified cradletocradle range of products. Earlier this year, sportswear company puma launched incycle, the brands first closedloop collection of footwear, apparel and accessories, all of which have earned the cradle to cradle certified basic certification. The age old paradigm of conquering nature and bend or in many cases break it to fit our needs.
The fact that this book is not printed on paper gives some visceral justification to the theories inside. It includes a shoe, shirts, a jacket and a backpack. Got books, used books, books to read, circular economy, thing 1, what to read. Introducing puma incycle, the industrys first collection of recyclable and biodegradable footwear, apparel, and accessories. The first global apparel brand collection, products in the puma incycle collection, have been awarded cradle to cradle certified at the basic. Sportswear giant puma is pushing its sustainability credentials with a new range of products that are either recyclable or biodegradable.
Anyone who has ever read the seminal book, cradle to cradle. Sportswear label puma launched its new collection of cradletocradle certified apparel. Dec 9, 20 pumas incycle collection include biodegradable and recyclable products that are cradle to cradle certified. Pumas incycle cradletocradle collection hits stores. Called incycle, the closedloop collection includes footwear, apparel and accessories that, rather than being tossed in the garbage at the end of their lifecycle, can be returned under the companys bring me back program. If you continue browsing the site, you agree to the use of cookies on this website. This video provides a short and comprehensive introduction into the cradle to cradle concept. In their webpage they also show examples of the cradle to cradle implementation in a wide range of sectors. Cradle to cradle instead of cradle to grave consumers actually use very little. Remaking the way we make things is a book so green it was manufactured out of fully recyclable plastic resins. Cradle to cradle design cisco connected urban development conference michael brau slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. At the cradle to cradle products innovation institute, we provide guidance to todays. Products in the puma incycle collection are cradle to cradle certified by mcdonough braungart design chemistry mar 12, 20 news excerpt from press release by the cradle to cradle products innovation institute san francisco, mar.
The term itself is a play on the popular corporate phrase cradle to grave, implying that the c2c model. When cradle to cradle was published in 2002, it generated great hopes that it could lead to a more sustainable future. The book calls for the transformation of human industry through ecologically intelligent design. Puma says its purpose is to help people reduce their personal environmental footprints by buying clothes that can be returned to the company at. It is made from organic cotton and linen, with a sole made of apinatbio. Adoption learning partners was founded by the cradle in 2002 and has quickly become the gold standard for online adoption education. A manifesto for a radically different philosophy and practice of manufacture and environmentalismreduce, reuse, recycle urge environmentalists. And as a bonus, the products are cradle to cradlecm basic certified. Pumas incycle line of cradletocradle apparel, footwear. Puma steps up game with cradle to cradle certification greenbiz.
Use features like bookmarks, note taking and highlighting while reading soulsmith cradle book 2. See more ideas about recycled glass countertops, glass countertops and biodegradable products. Puma has been producing a biodegradable collection called incycle. The reprint though was acceptable and is still a great read. It is a manifesto detailing how to achieve a cradle to cradle design model. Everyday low prices and free delivery on eligible orders. It is a manifesto detailing how to achieve their cradle to cradle design model. William mcdonough and michael braungart heroes of the. Families preparing to adopt as well as those who have already done so will.